Trustworthy Accountability Group (TAG)

The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain. TAG works collaboratively with companies across the digital advertising industry in four areas critical to the continued growth and development of the $50 billion digital advertising industry: Eliminating Fraud, Fighting Internet Piracy, Combatting Malware and Promoting Transparency.

TAG, along with key experts in the industry, creates and maintains voluntary certification programs, tools and protocols to equip companies in the digital advertising supply chain to fight crime effectively and collaboratively.

The TAG member community includes companies from across the global digital advertising industry, including advertisers and publishers, ad agencies and ad tech companies, as well as vendors whose services help digital advertising companies to fight fraud, piracy and malware.